Navigating entrepreneurship is hard!


I’ve worked directly with more than 250 beauty, wellness, and fashion brand founders who have been in your exact shoes.

Whether you are struggling to formulate your beauty product, are trying to hone your marketing message, or want to scale your production, I'm here to make it happen!

I’m an ex-corporate America executive, entrepreneur, manufacturer, brand marketer and podcast host who is taking 23 years of industry expertise and distilling out the most important parts for those that are new to the industry.


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I’ve got opinions on most EVERYTHING beauty business related. Follow as I document and share my own journey through entrepreneurship while providing actionable tips for brand founders.

My (Not So) Secret Passions





& Travel!